- India has always been an interesting market for the emerging market of the thoughtful people. India which is still believed to be a poor and underdeveloped country has a record of biggest marketplace for various big brands. The latest bliss of Indian market is the emergence of ecommerce and the various business associated with it. Taking an example of Flipkart.com which was started some ago by 2 IITians has changed the face of Indian market of purchasing even valuables like cell phones with the ease of cash on delivery . The concept behind flipkart.com was not really e-commerce but the word 'COD' which means you don't have to pay for the product online but you will first receive the product and if it really entertain you as per your needs then you have to pay for it in cash but not in the form of e-money which is the fear full commerce of most of the Indians.
