Earn Online Money - Increase Adsense CPC

CPC is known as Cost-Per-Click sometimes known as pay-per-click (PPC) i.e. the amount which has to be paid by the advertisers for a single click on their Ads running on your particular webpage. Consequently, it is nothing but the costs incurred by advertisers in one hand and on the other hand it is revenue for Google AdSense Publishers.

You may say that AdSense CPC (cost-per-click) rates will depends on the advertisers bidding (Automatic and Manual) for your site/blog. Accordingly, you have not directly control over the CPC rates and therefore you should have to care about some areas which indirectly helps to increase the CPC rates.

You should also keep in mind that whatever CPC rates you are seeing in your AdSense performance report is not the actual CPC that advertisers are paying for a single click. Actually, it equals to only 68 percent of actual cost-per-click rate. This is because of Google AdSense revenue share (Payments) i.e. Google kept 32% of actual revenue you have earned for displaying ads with AdSense for content. Similarly, for AdSense for search, publishers receive only 51% of the revenue recognized by Google.

Now, the question arises what should be done by the AdSense publishers to increase CPC rates so that their AdSense Ads will fetch for revenue. Based on my personal experience, I am sharing some practical and more genuine guidelines to all of you which may help in increasing your AdSense CPC rates to earn more from Google AdSense.

In my opinion, our ultimate target should be to attract more advertisers to increase tough competition among them resulting more CPC rates they have to pay for appearing on our sites/blogs.

If you have  any questions feel free to discuss here !!